In the Chinese fashion industry: Showroom is not just the concept of space

In the Chinese fashion industry: Showroom is not just the concept of space
Showroom Chinese transliteration is showrooms, through a space to showcase products for sale. In the fashion industry, showroom space is not just a concept, but the industry ecosystem in the important part. No showroom Fashion Week is not complete, because they can not attract buyers. It is in the showroom ordering buy orders hand, and ultimately became the consumers in six months when the season comes in the shop to buy goods. Generally the big brands will self showroom, a small brand is a collection of brand showroom through to reach buyers. Some showroom specializing in styles such as dark, and some expertise in the category, such as shoes, some for a regional market.
in the just concluded 2014 Winter Shanghai Fashion Week, fashion show released a record number of 45 games, showroom has started to become an integral part of fashion week. Fashion Week Organizing expert advice in the meeting, reporters asked the showroom Fashion Week activities over the same period and publish a summary of the information to the buyer.
the Shanghai Fashion Week, do show a number of brands have opened showroom in the company, Ji Cheng showroom on the new world of fashion will facilitate the reception buyer. From Europe's Danube Fashion Office Duna associated products will also be a week-Showroom on the new world of fashion, they brought 11 for the first time in the country's foreign brands show, during which hosted dozens of buyers from across the country, order quantity exceeded expectations.
by the Lin Jian, Yang and Yin Jia Jiong founded Showroom Shanghai when the Holy Church, the exhibition hall on the Shanghai Times Square apartments, more than 30 domestic independent designer brands to participate in the show. Lin Jian said that in addition to buying hand shop, clothing dealers also want to attract attention, to find retailers for these independent designer brands.
general, need to take the fashion industry showroom to buy a hand functions include the promotion of new series, after buying a single collective order men produced by the brand, to help promote the brand. In a sense, showroom somewhat similar trading company, the difference is not from the lower income showroom retailer, but from the family brand. International practice is to charge a certain percentage of commission based on the sales to the brand, in addition may charge a small rented space show costs. It is understood that when the Church to take the show relatively similar patterns, DFO will help retailers order processing arrangements, and will not increase in the goods.
currently abroad into China's showroom is also one of the few, not more than five the total number of brands and styles do not overlap. It is foreseeable that in the coming years there will be a lot Showroom in China appear to meet the increasingly diverse market demands.